EL IDEAL BAKERY was established by Cesar Lacson Locsin in 1920 selling breads cookies in Silay City, Negros Occidental. The products have Spanish and Filipino inspired names such as Baňadas, Galletas, Utap, Masa Podrida, Quinamonsil, Isda-Isda and Libid-Lubid. Cesar has to stop doing business during the World War II and returned to selling his baked products after the war. In 1965, he passed on his bakery to his daughter, Alice Locsin Villanueva, who added a refreshment parlor serving snack items and short orders like Batchoy, Pancit Molo, Burgers, Spaghetti, Special Chicken Sandwich and Spare Rib Sandwich, she also added pastries and local delicacies.
It was in the 1980’s that Alice was joined by her daughter, Maritess in running the food business and was able to add more food selections and invented to famous Guapple Pie and became its flagship product and best seller. To date, EL IDEAL BAKERY is operated by a corporation composed of Maritess and her sons, and is also a member of various associations such as the Association of Negros Producers and an exhibitor of the Negros Trade Fair since 1985.